Laurie Rubin: Fundraising, Part II, Corporate Sponsorship

Fundraising! Every artist has to do it in one capacity or another. What are some effective strategies? In this second of three segments about fundraising, mezzo-soprano and arts entrepreneur Laurie Rubin discusses with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson some strategies she has found to be effective to secure corporate sponsors as she produces a musical for children and runs her arts organization, Ohana Arts. In short, have lunch and dinner with other people! A lot!

Mezzo-soprano Laurie Rubin has received high praise from The New York Times chief classical music critic Anthony Tommasini, who wrote that she possesses “compelling artistry,” “communicative power,” and that her voice displays “earthy, rich, and poignant qualities.” Los Angeles Times special critic Josef Woodard has lauded Rubin’s “charismatic, multi-textured performance,” stating that Laurie Rubin ” seems to have an especially acute intuition about the power and subtleties of sound and she was a compelling force at the center of the music. Her outstanding artistry was showcased recently at the AT&T Center Theater in Los Angeles, where LA Times critic Mark Swed described her as “a young mezzo-soprano whose voice is darkly complex and mysteriously soulful and who adds intense emphasis to every word of text.”

A co-founder and co-artistic director of Musique a la Mode Chamber Music Ensemble, which has a concert series in Manhattan’s East Village, Ms. Rubin is also one of the founding members of the baroque ensemble Callisto Ascending which has performed concerts at Lincoln Center. In addition, she is the co-founder and associate artistic director of Ohana Arts, a performing arts festival and school in Honolulu, Hawaii.

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