Tag Archives: Branding

Getting Your Music Out There

It’s easy to get stuck in a practice room. But, don’t stop exploring opportunities for self-promotion. Break of Reality cellist Patrick Laird talks with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson about the importance of getting your music to listeners.

Patrick Laird is a much sought-after cellist and composer/arranger. He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges. Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”. Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America’s Investigative Reports on PBS, which went on to win an Emmy.

For more about Patrick, go to:
patricklaird.com

Successful Record Sales

You’ve heard that record sales have fallen drastically. But, can effective strategies buck that trend? Break of Reality cellist Patrick Laird talks with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson about strategies for successful record sales.

Patrick Laird is a much sought-after cellist and composer/arranger. He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges. Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”. Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America’s Investigative Reports on PBS, which went on to win an Emmy.

For more about Patrick, go to:
http://patricklaird.com

What are reasonable expectations when hiring a publicist?

If you hire a publicist, you’ll be the next Yo-Yo Ma, right? In this third installment of the publicist series (Watch Part 1 and Part 2), publicist and founder of DOTDOTDOTMUSIC, Steven Swartz, addresses what you outcomes you can expect when hiring a publicist. With Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson.

Steven Swartz is the founder of DOTDOTDOTMUSIC, which offers public relations services to individuals and organizations in the new music field. Steven’s background includes journalism, radio, the recording industry and PR. He previously spent 16 years as the director of publicity at Boosey & Hawkes. Along with Sarah Baird Knight, his partner in the firm, Steven’s integrated approach to publicity builds careers and audiences through increased visibility and enhanced presentation. As he says, “There’s a galaxy of voices clamoring for attention, and DOTDOTDOTMUSIC helps artists cut through the noise.”

For more about DOTDOTDOTMUSIC and Steven Swartz, go to:
DOTDOTDOTMUSIC.net

 

 

 

What does a publicist do?

We’ve all wondered, “What exactly does a publicist do?” In this second installment of the publicist series, publicist and founder of DOTDOTDOTMUSIC, Steven Swartz, addresses this with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson.

Steven Swartz is the founder of DOTDOTDOTMUSIC, which offers public relations services to individuals and organizations in the new music field. Steven’s background includes journalism, radio, the recording industry and PR. He previously spent 16 years as the director of publicity at Boosey & Hawkes. Along with Sarah Baird Knight, his partner in the firm, Steven’s integrated approach to publicity builds careers and audiences through increased visibility and enhanced presentation. As he says, “There’s a galaxy of voices clamoring for attention, and DOTDOTDOTMUSIC helps artists cut through the noise.”

For more about DOTDOTDOTMUSIC and Steven Swartz, go to:
http://DOTDOTDOTMUSIC.net