Before you worry about your social media presence, you need to develop your product. In the case of musicians, your product is your musicianship, and possibly a recording or a video. Break of Reality cellist Patrick Laird talks with Noted Endeavors about developing your product.

Patrick Laird is a much sought-after cellist and composer/arranger.  He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges.  Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”.  Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America’s Investigative Reports on PBS, which went on to win an Emmy.