Tag Archives: Social Media

Patrick Laird

Noted Endeavors – Social Media Starts with Your Product

Video

Before you worry about your social media presence, you need to develop your product. In the case of musicians, your product is your musicianship, and possibly a recording or a video. Break of Reality cellist Patrick Laird talks with Noted Endeavors about developing your product.

Patrick Laird is a much sought-after cellist and composer/arranger.  He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges.  Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”.  Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America’s Investigative Reports on PBS, which went on to win an Emmy.

Steven Swartz

What does a publicist do?

Video

We’ve all wondered, “What exactly does a publicist do?” In this second installment of the publicist series, publicist and founder of DOTDOTDOTMUSIC, Steven Swartz, addresses this with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson.

Steven Swartz is the founder of DOTDOTDOTMUSIC, which offers public relations services to individuals and organizations in the new music field. Steven’s background includes journalism, radio, the recording industry and PR. He previously spent 16 years as the director of publicity at Boosey & Hawkes. Along with Sarah Baird Knight, his partner in the firm, Steven’s integrated approach to publicity builds careers and audiences through increased visibility and enhanced presentation. As he says, “There’s a galaxy of voices clamoring for attention, and DOTDOTDOTMUSIC helps artists cut through the noise.”

For more about DOTDOTDOTMUSIC and Steven Swartz, go to:
http://DOTDOTDOTMUSIC.net

Jenny Bilfield

The Best Investment = Video

Video

Jenny Bilfield talks with Eugenia Zukerman and Emily Ondracek-Peterson about the best investment that a performer can make – a promotional video.

Jenny Bilfield, the President and CEO of Washington Performing Arts, works to create profound opportunities that connect community and artists, in both education and performance. Using 11 venues that criss-cross the DC metropolitan area, the careers of emerging artists are launched and nurtured, while established artists return to develop closer relationships with audiences and creative partners. Excellence and authenticity are qualities Bilfield looks for in all performers. A presence onstage speaking before each performance, and a tireless networker throughout the D.C. area, Jenny continues to broaden Washington Performing Arts’ profile and organizational capacity through new programmatic collaborations and alliances.

For more information about Washington Performing Arts, go to:
http://washingtonperformingarts.org.